Eco-friendly and plastic free - keeping pollution out of the sea

We are committed to only using traditional hand screen printing techniques and only using vegan water-based inks - NEVER VINYL OR PLASTISOL. All our apparel is ethically and sustainably sourced, and the majority is constructed from 100% organic cotton or recycled polyester.


Waves & Wild Water

Turn heads with our bold and beautiful Waves & Wild Water signature collection.

The majestic whale tail emerging from the waves in our logo, symbolises freedom, adventure and the untamed spirit of the ocean. It's more than just a logo; it's a statement - a call to embrace the wild...🌊💙

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All Our Hoodies, Hats & Tees!

With colours and designs inspired by the vastness of the sea and the allure of the water, our hand-printed clothing represents our love for wild swimming and sea dipping adventures, and are the perfect Earth-friendly blend of style and sustainability.

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Seaside Rock!

Inspired by music and lyrical life mottos, our Seaside Rock t-shirts bring classic tunes, eco-friendly t-shirts, and wild swimming together.

Calling all wild swimmers, sea dippers, and open water enthusiasts who, like us, believe every water-based adventure should have a soundtrack! 🎵

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"I'm happy out here! Messy hair, sandy feet, and wild water on my skin. Out here, swimming with the wild things - this is where I belong..."

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    Follow our journey as we navigate through life after the RAF, moving to our 'forever' home by the sea with two autistic children and a couple of mer-dogs, and the inspiration behind the Waves & Wild Water brand.

    Follow Our Journey 

    Join me as I train to be a Cold Water Therapist and a member of the Complementary Medical Association. Follow my blog as I share interesting facts and top tips regarding the world of cold water.

    Follow Our Blog 
  • Our printing ink is water based and Soil Association Organic approved.

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  • Our cottons and inks are Global Organic Textile Standard approved.

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  • We only use Global Recycled Standard approved recycled textiles.

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  • None of our products have been tested on animals or contain animal derivatives.

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  • We only work with suppliers who respect and treat their workforce fairly.

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  • All our packaging is either recycled or can be recycled. We never use plastics

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