Eco-friendly and plastic free - keeping pollution out of the sea

We are committed to only using traditional hand screen printing techniques and only using vegan water-based inks - NEVER VINYL OR PLASTISOL. All our apparel is ethically and sustainably sourced, and the majority is constructed from 100% organic cotton or recycled polyester.

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Waves and Wild Water owner Claire, wears her Lagoon hoodie n the beach in South Wales. She loves her hoodie and so do lots of other wild swimmers and sea dippers.

Waves & Wild Water

Turn heads with our bold and beautiful Waves & Wild Water signature collection.

The majestic whale tail emerging from the waves in our logo, symbolises freedom, adventure and the untamed spirit of the ocean. It's more than just a logo; it's a statement - a call to embrace the wild...🌊💙

Shop Waves & Wild Water

All Our Hoodies, Hats & Tees!

With colours and designs inspired by the vastness of the sea and the allure of the water, our hand-printed clothing represents our love for wild swimming and sea dipping adventures, and are the perfect Earth-friendly blend of style and sustainability.

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Wild swimmer Claire, wades into the cold sea with her hands in the air, in celebration of seaside rock!

Seaside Rock!

Inspired by music and lyrical life mottos, our Seaside Rock t-shirts bring classic tunes, eco-friendly t-shirts, and wild swimming together.

Calling all wild swimmers, sea dippers, and open water enthusiasts who, like us, believe every water-based adventure should have a soundtrack! 🎵

Shop Seaside Rock T-Shirts

"I'm happy out here! Messy hair, sandy feet, and wild water on my skin. Out here, swimming with the wild things - this is where I belong..."

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  • WAVES OF CHANGE...

    Follow our journey as we navigate through life after the RAF, moving to our 'forever' home by the sea with two autistic children and a couple of mer-dogs, and the inspiration behind the Waves & Wild Water brand.

    Follow Our Journey 

  • THE FACTUAL STUFF...

    Join me as I train to be a Cold Water Therapist and a member of the Complementary Medical Association. Find information, interesting facts, and top tips regarding the world of cold water immersion.

    Explore The Facts 

  • Our printing ink is water based and Soil Association Organic approved.

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  • Our cottons and inks are Global Organic Textile Standard approved.

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  • We only use Global Recycled Standard approved recycled textiles.

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  • None of our products have been tested on animals or contain animal derivatives.

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  • We only work with suppliers who respect and treat their workforce fairly.

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  • All our packaging is either recycled or can be recycled. We never use plastics

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