Eco-friendly and plastic free - keeping pollution out of the sea

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Waves & Wild Water

Turn heads with our bold and beautiful Waves & Wild Water signature collection.

The majestic whale tail emerging from the waves in our logo, symbolises freedom, adventure and the untamed spirit of the ocean. It's more than just a logo; it's a statement - a call to embrace the wild...🌊💙

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Favourites...

With colours and designs inspired by the vastness of the sea and the allure of the water, our hand-printed clothing represents our shared love for wild swimming and sea dipping adventures.

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The Mermaid's Serenade

Inspired by mermaids, mermen, and the irresistible pull of ocean dreams - The Mermaid's Serenade collection captures the mystical world beneath the waves.

Each hand-drawn design celebrates the enchantment of wild water living - because life's better with salt in your hair and a little shimmer in your soul! 💜

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Gifts For All Occasions...

From upcycled ocean charms to cosy coastal hats and beach-ready bags, our gifts are designed to make waves - sustainably, playfully, and with plenty of seaside spirit.

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"I'm happy out here! Messy hair, sandy feet, and wild water on my skin. Out here, swimming with the wild things - this is where I belong..."

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We are committed to only using traditional hand screen printing techniques and only using vegan water-based inks - NEVER VINYL OR PLASTISOL. All our apparel is ethically and sustainably sourced, and the majority is constructed from 100% organic cotton or recycled polyester.

Wild swimmer and Waves and Wild Water owner, Claire, walk the beach in South Wales with her dogs.

Beyond the Waves!

Welcome to 'Beyond the Waves' - a space where adventure, healing, and magic converge ✨

Join us as we share our journey to a life by the sea, exploring the transformative power of wild water living. From tips for your first cold water dip to fascinating insights about jellyfish - discover stories and inspiration that celebrate the beauty and wisdom of the wild waters 🐳

Read the Blog!
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