PETA Approved Vegan

Waves and Wild Water only use PETA approved garments and inks for their wild swimming and sea dipping inspired products.

The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.

Like humans, other animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for experimentation, food, clothing, entertainment, or any other reason. PETA and their affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.

PETA-Approved Vegan is a certification program by PETA UK that recognizes businesses that offer vegan products and services. The program ensures that the products and services are free from animal-derived materials and have not been tested on animals.

At Waves & Wild Water, we only use Permaset PETA-Approved Vegan inks, and Stanley/Stella PETA-Approved garments, which are made from 100% vegan materials and 0% animal fibres. 

You can find out more about PETA here.

You can find out more about Permaset’s sustainability commitments here.

You can find out more about Stanley/Stella’s ethical commitments here.